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This website had the following in the homepage, "Instantly calculate the cost of an Uber taxi ride! Simply enter a starting point and destination to get started." Our analyzers viewed that the web site stated " Check Uber availability and rates." The Website also said " Check if Uber is available at your location. Check local Uber rates booking fee, cost per min and cost per milekm. Shares about this Uber fare estimator were posted by people on social media. People were provided with the rates for their Uber ride by our fare estimator." The website's header had uber taxi as the most important search term. It is followed by uber fare, uber fare estimator, and uber estimate which isn't as highly ranked as uber taxi. The next words they uses is uber fare online. uber estimate online was included and could not be seen by search crawlers.