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This website had the following in the homepage, "Win 100 Free Uber Rides! Estimate an Uber Fare." Our analyzers viewed that the web site stated " Instantly calculate the cost of an Uber ride! Simply enter a starting point and destination to get started." The Website also said " Shares about this Uber estimator were posted by people on social media. People were provided with the rates for their Uber ride by our fare estimator. New York Medical College to LaGuardia Airport. Bidvest Bank to Radiokop SPAR. Waterstone Village Centre to Cape Town International Airport. Downhall Road to Bourgee Chelmsford." The website's header had uber as the most important search term. It is followed by uber fare, uber fare estimator, and uber estimate which isn't as highly ranked as uber. The next words they uses is uber fare online. uber estimate online was included and could not be seen by search crawlers.